We Create
Sports That Bring
People Together.

Partner with Yati Explore Our Work
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Years
0+
Sports Events
0M+
Participants
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Leading Brands
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Cities
About Yati Sports
Athlete
Who We Are
"Sport should not only be watched. It should be experienced."

India has become a nation of sports fans. The next opportunity is to become a nation of sports participants.

Yati Sports exists to make that shift possible. We build sports properties, participation platforms and community sporting experiences that inspire people to play — every one of them designed to strengthen communities while creating lasting value for our partners.

Whether it's a sponsorship platform, a grassroots program, a city-wide festival or a community movement, our goal never changes: get more people playing, and make every experience unforgettable.

Our Purpose
To inspire more Indians to experience sport — through participation, community and moments that stay with them for life.
20+
Years Building Sport
Football Cricket
Featured Property
Mumbai
Games
Building a City Through Sport

Mumbai Games is one of India's pioneering city-wide, multi-sport participation platforms. Built to do for sport what the great city marathons did for running, it brings neighbourhoods, families, schools and communities together through healthy competition and civic pride. It isn't simply a tournament. It is a movement — organised under the Maharashtra Olympic Association, and designed to belong to the city itself.

20+
Sports
20,000
Participants
8
City Contingents
MOA
Endorsed
What We Do

We Build Sports Ecosystems

From creating proprietary sports properties to managing sponsorships and delivering on-ground experiences — our work spans the full ecosystem of sports business.
Six ways we partner with you — each measured by outcomes, not activity.

Sports IP
01
Sports Property Creation
We conceptualise, build and scale sports properties that create lasting value for participants, sponsors and communities — and keep creating it long after the final whistle.
Property CreationParticipation PlatformsCity Festivals
Sponsorship
02
Brand Partnerships
We help brands find, acquire and activate the right sports platforms — turning sponsorship spend into genuine audience connection and measurable brand impact.
Rights AcquisitionSponsorship SalesValuation
Experiential
03
Participation Experiences
Immersive experiences that engage people through playing, not passive watching — so brands are remembered for a feeling, not just a logo.
On-ground ActivationsConsumer Engagement
League
04
League Operations
End-to-end operational and commercial delivery for leagues, tournaments and properties of every scale — run with precision from first fixture to final.
Event OperationsVenue Management
CSR
05
Community Impact
Sport is one of the most powerful vehicles for education, inclusion and social change. We design CSR initiatives that create real, lasting outcomes for communities.
CSR StrategyAthlete Support
Grassroots
06
Grassroots Development
Sporting excellence begins with participation. Our programs widen access, identify talent and build a lasting sporting culture from the ground up.
School ProgramsTalent IDCoach Dev
What We Do

Our
Approach

Discover

Understand the Opportunity

Understand people, communities and opportunities to define the right platform.

Design

Create the Platform

Create experiences genuinely worth participating in.

Scale

Build for the Long Term

Build sustainable sporting ecosystems that last.

Deliver

Execute with Excellence

Execute with excellence, and measurable impact at every touchpoint.

Experience That Matters
0+
Sports Events Delivered Across India
0M+
Participants Inspired
0+
Leading Brands Including Nike, Coca-Cola, Hero and the NBA
0+
Years Building Sport
0+
Cities

The People Behind
The Platform

Jitendra Joshi
Jitendra
Joshi
Founder & CEO

For more than two decades, Jitu Joshi has helped build some of India's most recognised sports participation initiatives — including the Coca-Cola Cup, Mumbai Games, Jr. NBA and Reliance Foundation Youth Sports, alongside national leagues and grassroots programs that have reached millions.
A sports entrepreneur and triathlete, he has spent his career obsessed with a single idea: getting the world to play. He co-founded Sportz Village, founded SportzConsult — recognised with PRCI's Chanakya Award for Entrepreneur of the Year — and previously worked with KPMG. His vision for Yati is simple: build platforms that inspire millions to play.

Focus areas: Sports entrepreneurship & IP creation · Sponsorship & brand activation · Community sports platforms · Grassroots development

Yogesh Shanbhag
Yogesh
Shanbhag
Head – Business Development

For over twenty years, Yogesh has built the partnerships that turn sporting ideas into commercial platforms.
A specialist in sponsorship sales and business development, he has been a key architect of relationships with brands, rights holders and sports organisations across India — connecting the right partners to the right properties, and making them work for both sides.

Focus areas: Business development & partnerships · Sponsorship sales & management · Commercial strategy · Property monetization

WHAT WE DO

SIX WAYS WE CAN
PARTNER WITH YOU

From creating proprietary sports properties to managing sponsorships and delivering on-ground experiences — our work spans the full ecosystem of sports business.

Coca-Cola Cup

India's largest inter-school football championship, reaching thousands of schools across dozens of cities.

Sports IP Creation National Operations Sponsorship Activation

Jr. NBA

One of the world's largest grassroots basketball programs, growing the game across India at school level.

Grassroots Development National Operations Community Engagement

Reliance Foundation Youth Sports

A pan-India talent identification and youth participation platform.

Grassroots Development Talent Identification National Operations

Mumbai Games

A city-wide, multi-sport participation platform under the Maharashtra Olympic Association.

Sports IP Creation Community Engagement League Operations

Khel Mahakumbh

Government-backed mass-participation sport at scale.

Mass Participation National Operations Community Engagement

SBL / ICBL

School basketball leagues building competitive structure and pathways.

League Operations Grassroots Development Sponsorship Activation
Our Vision
Building a Nation That Plays.

India already loves watching sport. The next chapter is participation. Through innovative sports properties, meaningful partnerships, technology and unforgettable experiences, Yati Sports is helping build a healthier, happier, more active India — one player at a time.

Get In Touch

Let's Build the Next Great Sports Property.

Whether you are a brand, league owner, educational institution, CSR leader, government body or community organization — we'd love to explore how sport can help achieve your objectives.

Let's Talk
Find Us
Bldg 27, Kendriya Vihar CHS
Sector 38, Nerul
Navi Mumbai, Maharashtra